In the News
"...RH Brands has morphed into a YouTube of sorts for the phone, offering 100-plus [Humor] Hotlines..."
- Forbes Magazine, April 2010
"I continue to rely on RH Brands hotlines to promote PlayPhone offers as much as possible, but I definitely keep details of the campaign quiet as I don't want my competitors catching on to my little secret."
-- Jay Moore
VP of Marketing, Playphone
VP of Marketing, Playphone
"Chisel it up there next to the wheel, penicillin and the horseless carriage. The Rejection Hotline.
There might be no more important invention in the history of mankind."
-- Cleveland Plain Dealer
"A service to help savvy singles gracefully rid themselves of those who are get-a-clue challenged."
-- Seattle Post-Intelligencer
Audio Samples
Audio Advertising Samples
RH Brands offers advertisers CPM, product-placement and performance-based ad integration within our network of more than
4-million monthly inbound calls.
The following demonstrates the versatility of the Rejection Hotline (and related concepts) as a vehicle for advertisements. Please note that the ad samples given below represent a few of many ad variations available on the Rejection Hotline, It Could Always Suck More and other RH Brands concepts.
The following demonstrates the versatility of the Rejection Hotline (and related concepts) as a vehicle for advertisements. Please note that the ad samples given below represent a few of many ad variations available on the Rejection Hotline, It Could Always Suck More and other RH Brands concepts.
| Performance-based (e.g. press the star key) creates interactivity for callers
who wish to hear more about the offer, opt-in to receiving text messages and/or be connected to a call center to
fulfill an order, contest or sweepstakes. |
||||
| Full | Quick Listen | |||
| Original Rejection Hotline, Thumbplay | 2:00 | 0:59 | ||
| How To Keep An Idiot Entertained, Deal or No Deal | 1:53 | 1:01 | ||
| Psychiatric Hotline, SendMe Mobile | 2:21 | 1:44 | ||
| Outsource-A-Friendship To India, Solow | 2:31 | 1:47 | ||
| Calls to Santa, Playphone | 2:00 | 0:59 | ||
| CPM Radio-style allow advertisers to use standard 5-15 second audio ads that may already be used for radio or other audio content distribution. The RH team can produce these ads, if needed, for advertisers with promotions/messages that need to be audio-enabled. |
||||
| Full | Quick Listen | |||
| Rejection Hotline , Pre and Post-roll, Sony Pictures | 1:03 | 0:32 | ||
| It Could Always Suck More, Post-roll, CBS | 1:17 | 0:18 | ||
| Call to Santa, Post-roll, NBC | 1:26 | 0:16 | ||
| CPM product-placement / product integration allow advertisers to apply their
offers and messaging in the theme of the RH audio content. |
||||
| Full | Quick Listen | |||
| Product Placement CPM, Altoids® | 1:04 | 0:17 | ||
| Product Placement CPM, Apartment Guide® | 1:07 | 0:24 | ||
| Product Placement CPM, Axe Body Spray® | 1:02 | 0:18 | ||
| Product Placement CPM, Entertainment Promotion, Entourage | 0:56 | 0:19 | ||
| Integration, CPM Entertainment Promotion, ESPN Monday Night Football | 0:52 | 0:11 | ||
| MOST POPULAR HUMOR HOTLINES IN 2009 |
||||
| January '09: Bye Bye Bush: 917-475-0064 | ||||
| February '09: Valentine's Day Hotline: 781-452-2069 | ||||
| March '09: The RickRoll Hotline: 772-257-4501 | ||||
| April '09: April Fool's Day Hotline: 413-497-0033 | ||||
| May '09: The Psychiatric Hotline: 973-409-3277 | ||||
| June '09: It Could Always Suck More!: 401-992-4050 | ||||
| July '09: How To Keep An Idiot Entertained: 401-285-0696 | ||||
| August '09: Outsource-A-Friendship To India: 267-436-5128 | ||||
| September '09: The “Make It 18” Hotline: 772-257-4488 | ||||
| October '09: The Official Breakup Hotline: 781-452-0659 | ||||
| November '09: How To Keep An Idiot Entertained: 401-285-0696 | ||||
| December '09: The Santa Hotline (NOT for Kids): 772-257-4661 | ||||
| MOST POPULAR HUMOR HOTLINES IN 2008 |
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| January '08: Groundhog Day Hotline: 413-497-0038 | ||||
| February '08: Valentine's Day Hotline: 781-452-2069 | ||||
| March '08: Easter Bunny Hotline: 973-409-3313 | ||||
| April '08: April Fool's Day Hotline: 413-497-0033 | ||||
| May '08: Mother's Day Hotline: 202-629-9227 | ||||
| June '08: Father's Day Hotline:772-257-4480 | ||||
| July '08: Bad Breath Notification Number: 631-960-7187 | ||||
| August '08: It Could Always Suck More Hotline: 505-346-0102 | ||||
| September '08: Make It 18 Hotline: 772-257-4488 | ||||
| October '08: Psychiatric Hotline: 772-257-4498 | ||||
| November '08: Psychiatric Hotline: 772-257-4498 | ||||
| December '08: Santa Hotline: 772-257-4661 | ||||
In the Media
Company Blog
To view our press release announcing our 7 year anniversary click here RH Brands in-call and mobile advertising campaigns produce impressive results. Check out our latest performance as published on the Mobile Marketing Association web site. Click here.
RH Brands CEO, Bryan Kujawski, was a speaker at the 2008 OMMA Global Conference in LA and VoodooVox In-call Media Summit in NYC. To read more about the explosive growth in both Mobile and In-call media, click here.
RH Brands Advertisers
